Free Analytics & Statistics
Analytics and statistics tools help teams understand how users interact with websites and applications by collecting and analyzing usage data. These tools show information such as page views, clicks, events, navigation paths, and feature usage. Privacy-friendly analytics focus on collecting only essential data, often without cookies or personal identifiers, which helps comply with privacy regulations and builds user trust. Event tracking allows teams to measure specific actions, such as sign-ups, button clicks, or purchases, while behavior analysis helps identify patterns in how users move through a product. Many analytics platforms provide dashboards, charts, and reports that make data easier to interpret and share. Free tiers and open-source options are useful for developers, startups, and small teams who want insights into product usage without adding heavy tracking scripts or violating user privacy. Every service listed here offers a genuine free tier that persists beyond a short trial, so you can shortlist practical options before you commit to a vendor.
Category directory
Compare free analytics & statistics options
Review the services below, open the details sheet to inspect the free-tier limits, and then jump to the official site when you are ready to validate the latest plan terms.
Plausible
Plausible is a web analytics tool designed to be simple, lightweight, and privacy-focused. It tracks basic website usage such as page views, referrers, and device types without using cookies or collecting personal data. The analytics dashboard is easy to understand and focuses on essential metrics rather than complex reports. Plausible is well suited for content sites, blogs, and small to medium websites that want insight into traffic without tracking individual users. Because it avoids cookies and personal identifiers, it helps site owners meet privacy requirements more easily while still understanding how their site is used.
Free tier snapshot
Plausible is open source and can be self-hosted for free on your own infrastructure, giving full control over data. The hosted version is a paid service with no permanent free tier, but it includes a trial period. Self-hosting allows unlimited traffic and sites, depending only on your server resources.
Umami
Umami is a simple and fast analytics platform built as a privacy-friendly alternative to traditional analytics tools. It provides insights such as page views, unique visitors, referrers, and events, all displayed in a clean and minimal dashboard. Umami does not rely on cookies by default and avoids collecting personally identifiable information. It is designed to be easy to install and use, making it suitable for developers who want basic analytics without complex setup. Umami supports event tracking and can be used for both websites and web applications.
Free tier snapshot
Umami is fully open source and can be self-hosted for free with no usage limits other than server capacity. It also offers a cloud-hosted plan that includes a free tier with up to around 10,000 tracked events per month. Paid plans are available for higher event volumes and additional features.
PostHog
PostHog is a product analytics platform focused on understanding how users interact with applications. It supports event tracking, funnels, retention analysis, session recording, feature flags, and experiments. This allows teams to see which features are used, where users drop off, and how changes affect behavior. PostHog can be self-hosted or used as a managed cloud service, giving flexibility in how data is stored and managed. It is commonly used by product teams to guide feature development and improve user experience based on real usage data.
Free tier snapshot
PostHog offers a generous free tier on its hosted cloud service that includes up to 1 million events per month with unlimited users. Core analytics features are included in the free plan, making it suitable for startups and growing products. Self-hosting is also free, with usage limited only by your infrastructure.
Mixpanel
Mixpanel is a product analytics platform that helps teams track user actions and understand how people move through an application. It focuses on event-based analytics, allowing teams to analyze funnels, retention, and user engagement over time. Mixpanel provides visual reports and dashboards that make it easier to explore trends and compare user segments. It is commonly used for mobile and web applications where understanding feature usage and user behavior is important. The platform is designed to support data-driven product decisions.
Free tier snapshot
Mixpanel offers a free plan that supports up to around 100,000 monthly tracked users. The free plan includes core analytics features such as event tracking, funnels, and retention reports. Advanced features, higher data limits, and longer data retention are available on paid plans.
Always verify free tier limits directly on the provider's website before using in production — free tiers can change over time.